![]() For this reason, Google has begun to consider semantic relationships, for example, variations in gender (male and female), singular and plural, different verb forms or linguistic variations (different expressions with the same meaning). The proliferation of voice searches that has occurred in parallel with the development of new technological devices has led to an evolution in the way of asking that conditions search engines. ![]() The main novelty of the new algorithm is that it is not limited to performing its searches by keywords and the synonyms of them, but begins to take into account the context of the search, thus improving the user experience. The arrival of the Hummingbird, the algorithm that Google began to use from 2013, was a determining factor in the development of what is known as the semantics of marketing. Linear: are elements that follow a series in a linear way (child, adolescent, youth, adult, elderly) or circular (Monday, Tuesday, Wednesday, etc.).In this case, fingers is a meronym of hands. Meronymy: they are words from the same semantic field that call parts of something else.For example, rose, carnation or poppy are flower hyperonyms. Hyponymy: this is the set of words that can be framed in a classification of greater amplitude.The relationship between the elements of a semantic field can be: In Marketing, if we plan several campaigns about cars, in addition to talking about them, it will be very useful to include other words related by their meaning, such as road, tourism, vehicles, car brand, pedestrians, trips, etc. It is a concept taken from the Language, which defines a group of words that share the same content, but that are at the same time words whose meanings are different from each other. It is done by utilizing keywords that are related to each other, either through similar meanings or through a more abstract relationship, for example, a topic. A semantic field is a technique used when writing with the aim of creating or maintaining a certain more concrete image in the minds of users.
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